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Watch the Daily Show tonight…

September 16, 2010

D.C. area viewers be sure to watch a controversial anti-McDonald’s commercial tonight during the Daily Show.

This article in the Washington Post discusses the negative twist on the ad. But seriously, why does McD’s get all the unquestioned advertising, and people trying to bring attention to the obesity epidemic are maligned. It is just a fact: fast food is bad for you, adolescents will chose it over healthy food, and obesity is an epidemic in this country. For people who want to know more on the connections between the fast food industry, obesity, as well as unhealthy practices, please read Fast Food Nation by Eric Schlosser. I will forever be confused why people, other than the industry, defend McDonalds.

It is time to advertise against the grain.

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3 Comments leave one →
  1. September 16, 2010 9:00 pm

    Part of the problem is that fast food is prevalent in lower income areas. I live in a poorer part of town (for a variety of reasons, but it was a conscious decision to do so) and one thing that is noticable is that the Safeway near my house closed down 2 months after I moved in. I have Taco Bell, Jack in the Box, DelTaco, Burger King, McDonald’s, Wendy’s, Krispy Kreme, Panda Express, some Philly Cheesesteak company, Roberto’s Taco’s, Round Table Pizza, Capriotti’s, Ruby Tuesday, Outback, a Chinese Super Buffet, Applebee’s, KFC, Popeye’s, Sonic, Dairy Queen, and a Cold Stone Creamery(and probably about 3-4 other quickserve “restaurants”), as well as a few delivery options within a 1 mile radius of my house. The nearest quality (i.e real, not a “Food4Less”) grocery store near my house is now about 5 miles away, not counting the Walmart with a grocery store down the street.

    It’s easier and probably cheaper for people in my area do fast food than it is to do nutritious meal – sadly.

    An interesting read – http://eatthis.menshealth.com/top_swaps/restaurants

    • September 16, 2010 9:25 pm

      Samir,
      I agree, the same issue happens in D.C. In fact, Kojo Nmandi did a good episode on Food Deserts, and how DC is just starting to add grocery stores to the less affluent neighborhoods.
      However, just because it exists, It doesn’t make it right. In fact it is even more offensive that the fast food industry takes advantage of the economic gap.

      By the way, there are healthy ways to eat fast and cheap. Normally, I am forced to live by that motto. It is a misnomer that fast food is cheaper and faster. However, you need to be equipped with the right food knowledge, which is what the urban farming movement is about. It is essential that the public is educated about this, however, advertising rules the public consumption of information.

      ….and what is fastest and cheapest? Being a vegetarian 😉

  2. September 17, 2010 7:13 am

    Also if you have less $ available, fast foods and processed foods give you a bigger caloric bang for your buck. So you end up with a vicious cycle of lower income people being both malnourished and obese.

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